6.7% to 7.6%
more revenue per available room
For independent hotels and motels
Every Monday, a rate for each night of the next four weeks.
Worked out from your own bookings and checked by me before it reaches you. You keep the final say on every rate.
Ask for a free sample sheetSample: a 32-room motel
Issued Monday 19 October, 7:00 a.m.
Checked by Aysajan Eziz
Darker means a higher rate. One night in the main room type, never below $89 or above $189.
19–25 Oct
- $99
- $95
- $95
- $105
- $139, changed from $129
- $149, changed from $139
- $95
26 Oct–1 Nov
- $95
- $92
- $92
- $105
- $145
- $159, set by hand
- $95
2–8 Nov
- $92
- $89, changed from $95
- $89
- $99
- $129
- $139
- $92
9–15 Nov
- $92
- $89
- $95
- $99
- $125
- $135
- $89
Friday 23 and Saturday 24 up $10: last year those nights filled about nine days ahead. Saturday 31 set by hand at $159, as you asked. Tuesday 3 November eased to $89. No changes this week. — AE
How it works
Once
Send last year's bookings
From your reservation system or extranets; no guest names.
Every Monday
Get your sheet
Send last week's check-ins; get 28 nightly rates back the same day.
Every day
You decide
Load the rates you agree with and adjust as bookings come in.
What the sheet covers
Covered
- Stays of one to four nights
- Every room type, at the price gaps you already use
- Never below your lowest rate or above your highest
- Special dates, set by hand when you tell me
Stays with you
- Groups and weddings
- Weekly rentals
- Packages
Does it work?
Four-month pilot at a 93-room independent resort, estimated against what the resort would have earned without this method.
The first sheet is free, so you can see it on your own bookings.
My published research on hotel pricing is on Google Scholar.
US$200 a month for your whole property.
- Month to month, no contract
- Stop when you close for the season; start again when you reopen
- Cancel before your second sheet and the first month is refunded in full
Not sure yet?
Send me last year's bookings and I'll build a 28-day sheet for your property and walk you through it, free. If you don't go ahead, I delete the file.
Ask for a free sample sheetWho you'll be working with
Aysajan Eziz, PhD. I'm an Assistant Professor of Management Science at the Ivey Business School, where I teach revenue management. I take on a few properties at a time, work with each owner personally, and check every sheet myself before it goes out.